The mission of the project was to create a company that emulates nature, using biomimicry, and apply the underline design principles of form and function to the designs. Using biomimicry will help us conserve the biodiversity on earth and reduce waste by improving sustainability. I used a lizard that changes color for production as my inspiration. I created armor that is black during the day and turns reflective at night for better protection. My other products use color changing thread with the logo. The designs are white in darkness and the blue design turns yellow in the sun and the orange design turns purple. Through this branding project, I explored the many various processes required to design a complete brand personality for an nonexistent business. This included the logo, business system, catalog, poster insert for catalog, leather jacket, pillows, messenger bags, bandanas, bandana packaging, and a group of products that fit well together.